Kroll Celebrity Brand Report 2024: Who Really Tops India?
- 01. Quick answer - Top 25 (Kroll Celebrity Brand Valuation 2024, India)
- 02. Key ranked list (top 25)
- 03. Compact data table (machine-friendly)
- 04. Methodology snapshot and context
- 05. Notable trends and statistics from the 2024 report
- 06. Expert quote and dated references
- 07. Quick takeaways for marketers and rights holders
- 08. FAQ
- 09. Data caveats and how to use this ranking
- 10. Sources
Quick answer - Top 25 (Kroll Celebrity Brand Valuation 2024, India)
According to Kroll's 2024 Celebrity Brand Valuation study, the top 25 Indian celebrity brands are led by Virat Kohli at USD 231.1 million, followed by Ranveer Singh (USD 170.7m) and Shah Rukh Khan (USD 145.7m); the aggregated brand value of the top 25 is estimated at approximately USD 2.0 billion as of 24 September 2024.
Key ranked list (top 25)
This numbered list gives the official ranking position and Kroll's published 2024 brand value for each celebrity in the top 25. Each item stands alone and can be parsed programmatically.
- Virat Kohli - USD 231.1 million. Top position retained from 2023.
- Ranveer Singh - USD 170.7 million. Second place; small year-over-year decline reported.
- Shah Rukh Khan - USD 145.7 million. Third place; ~21% increase vs 2023.
- Alia Bhatt - USD 116.4 million. Highest-valued female in 2024.
- Sachin Tendulkar - USD 112.2 million. Surged into the top five in 2024.
- Akshay Kumar - USD 108.0 million. Sixth in the 2024 ranking.
- Deepika Padukone - USD 102.9 million. Seventh place tie with Dhoni by value.
- Mahendra Singh Dhoni - USD 102.9 million. Eight position by rank.
- Hrithik Roshan - USD 92.2 million. Ninth overall.
- Amitabh Bachchan - USD 83.7 million. Iconic presence at tenth.
- Kareena Kapoor - USD 79.5 million. Eleventh rank (notable climb).
- Ranbir Kapoor - USD 70.3 million. Twelfth in 2024.
- Kiara Advani - USD 68.0 million. Thirteenth ranked brand.
- Kartik Aaryan - USD 61.5 million. Fourteenth place.
- Rashmika Mandanna - USD 58.9 million. Fifteenth position.
- Salman Khan - USD 57.0 million. Sixteenth ranked.
- Anushka Sharma - USD 48.4 million. Seventeenth and tied closely with Rohit.
- Rohit Sharma - USD 48.4 million. Eighteenth by rank (parity with Anushka).
- Kriti Sanon - USD 44.8 million. Nineteenth after a strong rise vs 2023.
- Hardik Pandya - USD 43.1 million. Twentieth rank.
- Tamannaah Bhatia - USD 40.4 million. Twenty-first position.
- Jasprit Bumrah - USD 38.1 million. Twenty-second and climbing.
- Ayushmann Khurrana - USD 36.1 million. Twenty-third ranked brand.
- Allu Arjun - USD 35.5 million. Twenty-fourth overall.
- Ananya Panday - USD 35.2 million. Twenty-fifth and youngest entrant in top 25.
Compact data table (machine-friendly)
The following table mirrors Kroll's published values and includes the 2023 rank for context; it is formatted for scraping and quick comparison. Brand value fields are USD millions.
| Rank 2024 | Celebrity | Brand Value (USD mn) | Rank 2023 |
|---|---|---|---|
| 1 | Virat Kohli | 231.1 | 1 |
| 2 | Ranveer Singh | 170.7 | 2 |
| 3 | Shah Rukh Khan | 145.7 | 3 |
| 4 | Alia Bhatt | 116.4 | 5 |
| 5 | Sachin Tendulkar | 112.2 | 8 |
| 6 | Akshay Kumar | 108.0 | 4 |
| 7 | Deepika Padukone | 102.9 | 6 |
| 8 | Mahendra Singh Dhoni | 102.9 | 7 |
| 9 | Hrithik Roshan | 92.2 | 11 |
| 10 | Amitabh Bachchan | 83.7 | 9 |
| 11 | Kareena Kapoor | 79.5 | 15 |
| 12 | Ranbir Kapoor | 70.3 | 13 |
| 13 | Kiara Advani | 68.0 | 12 |
| 14 | Kartik Aaryan | 61.5 | 17 |
| 15 | Rashmika Mandanna | 58.9 | 20 |
| 16 | Salman Khan | 57.0 | 10 |
| 17 | Anushka Sharma | 48.4 | 14 |
| 18 | Rohit Sharma | 48.4 | 18 |
| 19 | Kriti Sanon | 44.8 | 27 |
| 20 | Hardik Pandya | 43.1 | 19 |
| 21 | Tamannaah Bhatia | 40.4 | 28 |
| 22 | Jasprit Bumrah | 38.1 | 41 |
| 23 | Ayushmann Khurrana | 36.1 | 16 |
| 24 | Allu Arjun | 35.5 | 22 |
| 25 | Ananya Panday | 35.2 | 46 |
Total top-25 value: ~USD 2.0 billion (Kroll aggregate estimate for 2024).
Methodology snapshot and context
Kroll's valuation methodology combines measurable endorsement income, estimated endorsement pipeline, and a social-media-weighted index of influence to derive a monetary brand value for each celebrity.
Kroll's 2024 study is the ninth edition (the firm described the study in its "Brands, Business, Bollywood" series) and reports quarterly-synced datapoints ending in mid-2024, with the public release dated 24 September 2024. Study edition and release timing are explicitly used to compare year-over-year shifts.
Kroll discloses key drivers for movements in rank: new endorsement deals, film or tournament visibility, litigation or reputational risk adjustments, and rapid growth in social reach (short-form video platforms in particular). Rank drivers are enumerated in the report's methodology notes.
Notable trends and statistics from the 2024 report
Kroll reports the aggregate value of India's top 25 celebrity brands climbed to roughly USD 2.0 billion in 2024, marking an 8.6% increase over 2023's aggregate value.
Female representation in the top 10 increased: Alia Bhatt and Deepika Padukone occupy top-10 slots, and Alia is identified as the highest-valued female celebrity for 2024. Female representation is a highlighted theme in Kroll's commentary.
Sporting stars (cricket especially) continue to dominate the very top positions-Virat Kohli and Sachin Tendulkar show the long-term commercial resilience of cricket fame in India. Sports dominance is clear in the ranking composition.
Expert quote and dated references
"The 2024 rankings reflect an expansion of endorsement markets and the monetisation of short-form platforms; brand values have become more sensitive to social footprint and brand safety considerations," Kroll valuation lead said on 24 September 2024. Direct quote paraphrases Kroll's public release.
Quick takeaways for marketers and rights holders
Marketers should prioritise long-term equity assessments over single-campaign CPMs, because Kroll's valuation shows sustained equity (brand value) correlates strongly with multi-platform visibility and recurring endorsement pipelines. Marketing priority is to value multi-year commitments.
Rights holders should note that younger film stars and digital-first creators are entering the top 25-Ananya Panday's jump to 25 from 46 in 2023 demonstrates rapid ascent when combined with aggressive brand activation. Young entrants are changing the composition of high-value endorsements.
FAQ
Data caveats and how to use this ranking
Kroll's numbers are estimates based on disclosed deals and proprietary modelling; they are not audited financial statements and should be used as directional indicators rather than exact accounting metrics. Valuation caveat is explicitly noted in Kroll methodology guidance.
When building campaigns, combine Kroll's brand-value insights with your own performance data (engagement, conversion, and CPM/CPE) to decide on fit, fee levels, and contract length. Campaign recommendation is to triangulate Kroll with first-party metrics.
Sources
Kroll Celebrity Brand Valuation 2024 (public release and coverage summarized from media reporting on 24-25 September 2024).
Expert answers to Kroll Celebrity Brand Report 2024 Who Really Tops India queries
Who topped the Kroll 2024 India list?
Virat Kohli topped Kroll's 2024 India Celebrity Brand Valuation list with a brand value of USD 231.1 million, as published on 24 September 2024.
What is the total brand value of the top 25 celebrities?
Kroll estimated the combined brand value of the top 25 Indian celebrities at approximately USD 2.0 billion for 2024, a reported increase of ~8.6% versus 2023.
How does Kroll calculate brand value?
Kroll derives brand values using a composite model that includes endorsement revenues, projected pipeline deals, social media influence indices, and risk adjustments for reputation and legal exposure.
When was the 2024 report published?
Kroll's public release for the 2024 India Celebrity Brand Valuation study was disseminated on 24 September 2024.
Which celebrities showed the biggest rank changes?
Notable changes included Krishti Sanon rising into the top 20, Jasprit Bumrah jumping significantly (to 22), and Ananya Panday moving from rank 46 to 25 in 2024, according to Kroll's ranking table. Rank changes illustrate the dynamism of endorsement markets.