Inside Macy's 2025 Commercial: The Girl You'll See On TV
The girl in Macy's 2025 Christmas commercial is Alison Brie, who appears as the retailer's recurring "Macy's Gift Guide" character in the holiday campaign.
Who she is
Alison Brie is the actress behind Macy's festive spokesperson role, and the character is designed as a human version of the store's gift guide rather than a traditional one-scene commercial cameo. Macy's used her again in 2025 holiday advertising, continuing the same branded character approach that helped make the campaign recognizable.
Why viewers noticed her
The ad stands out because Brie is presented as the face of holiday shopping, wearing a polished, upbeat style that matches Macy's seasonal branding. That "who is the girl?" reaction is common because the campaign frames her as a character first and a celebrity second.
Campaign details
Macy's holiday campaign has positioned Brie as the "Gift Guide," a role intended to make gift discovery feel personal and cheerful. Reports from 2025 also show Macy's continuing to build around that same idea, including a Holiday Hotline-themed spot with Brie returning as the lead spokesperson.
- Actress: Alison Brie.
- Brand role: Macy's Gift Guide.
- Campaign style: Character-driven holiday advertising.
- 2025 presence: Brie returned in Macy's holiday and seasonal ads.
Timeline
- October 2024: Macy's Gift Guide campaign first appears with Alison Brie credited in the holiday commercial listing.
- December 2024: Coverage identifies Brie as the "girl" in the Macy's commercial.
- 2025: Macy's continues using Brie in seasonal spots, including holiday-themed and Mother's Day ads.
Reference data
| Question | Answer | Source |
|---|---|---|
| Who is the girl in the Macy's Christmas commercial? | Alison Brie | |
| What role does she play? | The Macy's Gift Guide | |
| Was she used again in 2025? | Yes, in Macy's 2025 holiday campaign |
Why Macy's chose her
Macy's marketing has described Brie as a strong fit for the campaign because of her warmth and energy, qualities that help the holiday ads feel welcoming rather than purely promotional. The strategy is consistent with modern retail advertising, where a recognizable face helps reinforce brand memory and holiday sentiment.
"Alison Brie is the living embodiment of the Macy's Gift Guide," according to the campaign listing on IMDb.
If you saw the Christmas commercial and wondered about the woman in it, the answer is simple: it's Alison Brie, and Macy's is using her as the familiar face of its holiday Gift Guide campaign.
Everything you need to know about Inside Macys 2025 Commercial The Girl Youll See On Tv
Is it Alison Brie?
Yes, the woman viewers are asking about is Alison Brie, and multiple 2024-2025 references identify her as the star of Macy's holiday "Gift Guide" advertising.
What is her character called?
Her character is called the Macy's Gift Guide, a branded persona Macy's uses to present gifting ideas and holiday style.
Did Macy's use her in other 2025 ads?
Yes, coverage from 2025 shows Brie returning for additional Macy's seasonal spots, including a Holiday Hotline campaign and a Mother's Day ad.