Canadian Broadcast: 2025 Super Bowl Commercials Shown
The Canadian broadcast of Super Bowl LIX in 2025 did not show the full U.S. commercial feed on CTV or TSN; Canadian viewers mostly saw Canadian-ad-substituted breaks, while the best-known American spots were widely discussed online and in recap lists after the game.
What aired in Canada
In Canada, the Super Bowl 2025 television broadcast was carried on CTV and TSN, and the live game feed used Canadian ad insertions rather than the same national commercial lineup that aired in the United States. That meant the question "what aired" has two practical answers: what aired on Canadian TV during the game, and what was most talked about from the U.S. ad slate after the game.
The most visible Canadian-side conversation centered on the Ontario government's in-game spot, titled "Your ally to the North," which aired during Super Bowl LIX and framed Ontario as a trade partner and job-supporting ally for the United States. The ad's timing and message drew attention because it was positioned as a direct Super Bowl statement to American viewers, while Canadians watching the game on domestic channels still encountered the standard Canadian broadcast experience.
Canadian broadcast context
Canadian viewers have long had a different Super Bowl ad experience because broadcasters have historically substituted domestic commercials during the game on Canadian channels. By 2025, that pattern still shaped the live broadcast on CTV and TSN, even though social media and streaming made it easy to see the U.S. commercials afterward.
That distinction mattered because the Super Bowl is as much an advertising showcase as a football game, and Canadian media coverage often treats the commercials as a separate event worth recapping, ranking, and replaying. In practical terms, many Canadians who wanted the headline American commercials had to look them up later on video platforms rather than relying on the live Canadian TV feed.
Ads people remembered
The most circulated Super Bowl 2025 ads in Canada included Booking.com, Ram Trucks, Made by Google, Yahoo, Marvel's "Thunderbolts," Bud Light, NerdWallet, DoorDash, Doritos, and Squarespace, according to a Canadian recap of the most-watched clips on YouTube. That list reflects what viewers searched for after the game rather than a literal Canadian broadcast playlist, but it is the clearest public snapshot of which campaigns resonated most with Canadian audiences.
- Booking.com: "Get your stay ridiculously right".
- Ram Trucks: A high-profile truck spot that ranked near the top of Canadian YouTube replays.
- Made by Google: "Dream Job," one of the widely shared tech ads.
- Yahoo.com: "Email Bill Murray," a nostalgia-driven campaign.
- Marvel Entertainment: A teaser for "Thunderbolts" that benefited from the Super Bowl stage.
| Ad or spot | What viewers saw | Why it stood out |
|---|---|---|
| Ontario "Your ally to the North" | Canadian-origin political-economic message aired during the game | Used the Super Bowl platform to speak directly to U.S. audiences |
| Booking.com | Travel-themed consumer ad | Ranked as the top Canadian YouTube replay after the game |
| Ram Trucks | Automotive brand campaign | Placed near the top of the Canadian replay list |
| Made by Google | Feature-led product ad | One of the most rewatched commercials in Canada |
| DoorDash | Delivery-service ad | Included among the top 10 Canadian replays |
Game-day timeline
The 2025 Super Bowl was played on Sunday, February 9, with kickoff at 6:30 p.m. ET at the Caesars Superdome in New Orleans. For Canadian viewers, that meant the ad conversation played out in real time during the evening broadcast, then continued afterward as clips and rankings spread online.
- Canadian viewers tuned in on CTV or TSN for the live game broadcast.
- Commercial breaks featured the Canadian broadcast package rather than the exact U.S. national ad lineup.
- Ontario's "Your ally to the North" spot became one of the most discussed Canadian-related Super Bowl ads.
- After the game, Canadians rewatched standout U.S. commercials online, especially the Booking.com and Ram ads.
Why the ads mattered
The Super Bowl remains the most valuable single-night advertising event in North America, so even one standout spot can generate days of discussion and millions of additional impressions online. In Canada, that effect is amplified because viewers often experience the live game and the ad buzz through different channels, which makes recaps and rankings especially important for tracking what "aired" in the broader sense.
A useful way to think about the Canadian broadcast is that it delivered the game itself, while the internet delivered the shared commercial memory afterward. That split explains why Canadian coverage often mixes domestic broadcast details with postgame lists of the biggest American ads.
"Super Bowl LIX was once again all about the ads," one Canadian recap noted after viewers flooded YouTube to rewatch the biggest commercials of the year.
Historical backdrop
Canada's Super Bowl ad experience has been shaped for years by ad-substitution rules and broadcast rights, which have repeatedly changed whether Canadians see U.S. commercials live or a Canadian commercial break instead. That history is why a 2025 question about "what aired" is not just about one game; it is also about the long-running split between Canadian network broadcasts and the U.S. ad spectacle.
The result in 2025 was familiar to regular viewers: the game aired nationally in Canada, the commercials were not identical to the U.S. feed, and the most memorable advertising moments were then distilled into online rankings and video recaps. For anyone trying to identify the key ads, the Ontario spot and the YouTube-top-ranked national commercials were the main reference points.
Expert answers to Canadian Broadcast 2025 Super Bowl Commercials Shown queries
Did Canadians see U.S. commercials live?
Not on the standard CTV or TSN live broadcast; those channels used Canadian ad substitution during Super Bowl 2025. Canadian viewers could, however, find the U.S. commercials afterward through online recaps and YouTube replays.
What was the most talked-about Canadian ad?
The Ontario government's "Your ally to the North" spot was the most notable Canadian-related Super Bowl ad discussed in 2025 coverage. It stood out because it used the game to deliver a policy-and-trade message to American viewers.
Which ads were most rewatched in Canada?
The top rewatched commercials in Canada included Booking.com, Ram Trucks, Made by Google, Yahoo, Marvel's "Thunderbolts," Bud Light, NerdWallet, DoorDash, Doritos, and Squarespace. Those rankings came from Canadian YouTube activity after the game and reflect what resonated most with viewers.
Where was Super Bowl 2025 played?
Super Bowl LIX was played on Sunday, February 9, 2025, at the Caesars Superdome in New Orleans. The game kicked off at 6:30 p.m. ET.
Why do Canadian viewers get different ads?
Canadian Super Bowl broadcasts have historically used commercial substitution rules, which means domestic networks can replace U.S. ads with Canadian ones. That is why the live ad experience in Canada often differs from the American broadcast.