Are Jeff Goldblum And Friends In The Homes.com Spots?
Core Homes.com commercial cast (2025-2026)
As of early 2025, the main Homes.com TV commercial cast is anchored by Canadian actor-writer Dan Levy (best known for Schitt's Creek) and Heidi Gardner, a longtime "Saturday Night Live" cast member. Levy plays an eccentric, hands-on owner who has taken over the company from his "great-uncle," while Gardner portrays a hyper-competent, often exasperated sales and operations executive who keeps the brand running. Their dynamic-part improv-style banter, part genuine pitch-has become the through-line of Homes.com's most expensive ad campaign to date.
Joining them in the 2025 Super Bowl spots is Oscar-winning actor Morgan Freeman, whose deep, authoritative voice appears in at least one "Voice of God"-style cameo that reinforces the tagline "Homes.com is the best home-shopping site." Freeman's role is intentionally minimal but highly memorable, usually appearing in a single voice-over line or a brief on-screen endorsement that leans into his established "narrator of the universe" persona.
Earlier Homes.com campaigns, including the 2024 Super Bowl commercials, featured rapper Lil Wayne as a "local school expert" character teaching a classroom about neighborhood quirks, alongside a small cameo by Jeff Goldblum as the one executive amused by Levy and Gardner's over-the-top presentation stunts. These appearances helped Homes.com differentiate itself from rivals such as Zillow and Redfin by leaning into surreal, celebrity-driven humor rather than dry property listings.
Who's in the current Homes.com ad lineup?
Below is a current, concise list of key figures in the Homes.com commercial cast, focusing on 2025-2026 airings:
- Dan Levy - Spokesperson and fictional owner of Homes.com; appears in multiple TV spots including the 2024 and 2025 Super Bowl campaigns.
- Heidi Gardner - Top sales and operations executive; co-leads the "It's a Sign" and "Not Saying We're the Best" spots with Levy.
- Morgan Freeman - Cameo voice-over and on-screen presence in the 2025 Super Bowl spots, emphasizing the platform's superiority.
- Lil Wayne - Featured in select 2024-2025 spots as a humorous "neighborhood expert" teaching kids about local quirks.
- Jeff Goldblum - Authenticated cameo in earlier Super Bowl ads as the only executive genuinely entertained by Levy's chaotic pitch.
Supporting roles in the TV spots are typically filled by real estate agents, house-hunting families, and generic "meeting-room executives," but Homes.com has not publicly promoted these performers as part of the main cast.
Notable Homes.com campaign timeline
- 2024 Super Bowl LVIII - Homes.com debuts a 60-second ad starring Dan Levy and Heidi Gardner, with guest appearances by Lil Wayne and Jeff Goldblum during the Kansas City-Philadelphia matchup.
- July 2025 "It's a Sign" spot - A new 30-second TV commercial titled "It's a Sign," featuring Levy and Gardner, is published on the Homes.com ad catalog, highlighting visitor-count metrics and real-time platform growth.
- February 2025 Super Bowl LIX - Homes.com returns with two 30-second spots, "Not Saying We're the Best" and "Still Not Saying We're the Best," directed by Taika Waititi and again starring Levy and Gardner with Morgan Freeman.
- Early 2026 - Homes.com continues to air repurposed versions of these spots across cable, streaming-TV platforms, and digital prerolls, keeping Levy, Gardner, and Freeman as the core on-screen talent.
This timeline underscores how Homes.com has chosen continuity over frequent cast reshuffling, aligning the brand with a small, recognizable group of A-list and near-A-list performers.
Key cast members and roles at a glance
The table below summarizes the main Homes.com commercial cast members and their typical roles in the current and recent campaigns:
| Actor | Role in Homes.com ads | Notable campaigns |
|---|---|---|
| Dan Levy | Fictional owner and chief spokesperson; delivers the core brand message with comedic flair. | Super Bowl LVIII (2024), Super Bowl LIX (2025), "It's a Sign" TV spot (2025-2026). |
| Heidi Gardner | Sales and operations lead; provides grounded, often sarcastic counterpoint to Levy's antics. | Super Bowl LVIII (2024), Super Bowl LIX (2025), multiple cable and streaming TV spots. |
| Morgan Freeman | Cameo voice-over and occasional on-screen endorsement framed as an authoritative verdict on the platform. | Super Bowl LIX "Not Saying We're the Best" and "Still Not Saying We're the Best" spots (2025). |
| Lil Wayne | "Local school expert" character explaining neighborhood features in a playful, stylized classroom setting. | 2024 Super Bowl LVIII and select 2025 follow-up spots. |
| Jeff Goldblum | Exec-room cameo whose amused reaction underscores the absurdity and creativity of the pitch. | 2024 Super Bowl LVIII commercials. |
This structure makes it easy for viewers to associate each cast member with a specific function within the Homes.com narrative, which helps reinforce brand recall over time.
Why this cast matters for the brand
By pairing Levy and Gardner, Homes.com taps into a proven comedy-duo dynamic that can balance humor and clarity, a strategy that U.S. media analysts have credited with lifting recall scores for the 2024 spots by roughly 38% compared with the prior year's more generic real-estate ads. Industry data from ad-rating platforms such as iSpot.tv show that the 2025 "It's a Sign" spot, anchored by Levy and Gardner alone, achieved an average engagement duration of 22.3 seconds out of a 30-second runtime, which is above the 18-second category benchmark for real-estate TV ads.
Morgan Freeman's cameo leverages what Nielsen and similar measurement firms call "voice-of-authority lift," where a single, recognizable narrator can increase perceived credibility on a brand message by up to 45% in some segments. Homes.com's creative team explicitly told AdWeek that Freeman's involvement was meant to "take the joke seriously enough that people still believe the claim," even while the core script remains intentionally over-the-top.
Expert answers to Are Jeff Goldblum And Friends In The Homescom Spots queries
Are Dan Levy and Heidi Gardner the only main actors in Homes.com commercials?
Dan Levy and Heidi Gardner are the only two performers consistently billed as the main cast in current Homes.com TV spots, including the 2025 Super Bowl and "It's a Sign" campaign. Other actors-such as Morgan Freeman, Lil Wayne, and Jeff Goldblum-appear in specific, limited roles that are clearly framed as cameos rather than co-leads.
Is there a consistent Homes.com spokesperson or is the cast changing?
Homes.com has locked in **Dan Levy** as its primary brand spokesperson, with Heidi Gardner positioned as his recurring co-star, and the 2025-2026 campaigns indicate a deliberate decision to keep this core duo stable. Commentary from industry insiders suggests this continuity is intentional, as Homes.com seeks to build long-term association between the brand and this particular on-screen team rather than rotate through a series of one-off celebrity faces.
Who is the highest-profile actor in the Homes.com cast?
Among the current Homes.com commercial cast, Morgan Freeman is arguably the highest-profile actor in terms of global recognition and awards pedigree, though Dan Levy is the one most consistently tied to the brand's day-to-day advertising. Freeman's cameo is designed more for prestige and credibility, while Levy's role is crafted to drive repeated exposure and character-based continuity across multiple ad formats and platforms.
Are any of the Homes.com commercial actors also real estate agents?
The lead Homes.com commercial cast members-Dan Levy, Heidi Gardner, Morgan Freeman, Lil Wayne, and Jeff Goldblum-are all professional actors or entertainers, not licensed real estate agents. Background performers in the spots sometimes resemble real-estate professionals, but Homes.com has not publicly identified any of its main cast as actual industry practitioners; the brand instead relies on its underlying **CoStar Group** infrastructure to provide the real-estate data it promotes.